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Privacy and Cookies Policy

Yielda UK Private Limited

Effective as of October 2, 2025

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This policy outlines how Yielda UK Private Limited ("we", "us", or "Yielda") uses personal data, cookies, and similar technologies on our website (www.yielda.co.uk) and related services. Yielda UK Private Limited is a UK-based provider of integrated solutions across three verticals: Yielda Builds (comprehensive construction products and materials for building projects), Yielda Sports (high-quality sports goods and equipment for enthusiasts and professionals), and Yielda Services (specialized finance, accounting, and procurement services to streamline business operations). We pride ourselves on delivering seamless, customer-focused experiences with a wide range of products and services tailored to your needs, backed by excellent support and efficient delivery networks.

This policy may be updated from time to time to reflect changes in our practices or legal requirements. We encourage you to review it periodically. By using our website or services, you consent to the practices described herein.

1. Personal Data We Collect and How We Use It

We collect personal data to provide and improve our services across Yielda Builds, Yielda Sports, and Yielda Services. This includes enabling purchases, processing orders, offering personalized recommendations, and supporting account management. The personal data we may collect includes:

  • Company Name and Address (supplied by you, for trading, shipping, and billing purposes).
  • Company Contacts (supplied by you, for communication and order fulfilment).
  • Email Addresses (supplied by you, for correspondence, order updates, and account queries).
  • VAT Number (supplied by you, for tax and trading compliance).
  • Bank Details (supplied by you, for secure payment processing of invoices).
  • CCTV Footage (collected when you visit our premises, for health, safety, and security purposes).
  • Device and Usage Data (e.g., IP address, browser type, device identifiers, collected via cookies or similar technologies for analytics and site optimization).

We use this data for:

  • Fulfilling orders and delivering products/services (e.g., construction materials via Yielda Builds, sports gear via Yielda Sports, or procurement consulting via Yielda Services).
  • Communicating about your account, orders, and promotions.
  • Analysing site usage to enhance user experience and recommend relevant products (e.g., suggesting accounting tools based on procurement history).
  • Complying with legal obligations, such as tax reporting.

2. Legal Basis for Processing Personal Data

Yielda UK Private Limited processes personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and other applicable laws. Our legal bases include:

  • Performance of a Contract: To process orders, deliver goods/services, and manage accounts.
  • Legal Obligation: For tax, auditing, and regulatory compliance (e.g., VAT verification).
  • Legitimate Interests: To improve our services, prevent fraud, and analyse usage trends, balanced against your rights.
  • Consent: For marketing communications or non-essential cookies, which you can withdraw at any time.

For special categories of data (e.g., health-related info in procurement services), we rely on explicit consent or legal claims/public interest where applicable.

4. Disclosure of Personal Data

We may share your data with trusted third-party service providers (e.g., payment processors like Stripe, shipping partners like DHL, or analytics tools like Google Analytics) solely to fulfil services on our behalf. These parties are contractually obligated to use data securely and only as needed, disposing of it per our procedures once services end.

We do not sell your data. Disclosures may occur:

  • If required by law, court order, or law enforcement.
  • In business transfers (e.g., mergers), with notice where possible.
  • For sensitive data, only with your explicit consent unless legally mandated.

International transfers (e.g., to EU-based suppliers for Yielda Services) use safeguards like Standard Contractual Clauses to ensure equivalent protection.

5. Data Retention

We retain personal data only as long as necessary for the purposes described, or as required by law (e.g., 7 years for tax records). For example:

  • Order data: 6 years post-transaction.
  • Marketing preferences: Until withdrawn.
  • CCTV: 30 days, unless needed for incidents.

Secure deletion follows at the end of retention periods.

6. Your Rights as a Data Subject

Under UK GDPR, you have rights regarding your data:

📄 Access

Request a copy of your data.

✏️ Rectification

Correct inaccurate/incomplete data.

🗑️ Erasure

Delete data in certain cases ("Right to be Forgotten").

⏸️ Restriction

Limit processing during disputes.

📦 Portability

Receive data in a transferable format.

✋ Objection

Oppose processing for marketing or legitimate interests.

To exercise rights, contact us at contact@yielda.co.uk. We respond within one month (extendable for complexity). For refusals, we'll explain reasons, and you may complain to the Information Commissioner's Office (ICO).

7. Complaints

If dissatisfied with our data handling, contact us first at contact@yielda.co.uk. You may escalate to the ICO:

Information Commissioner's Office (ICO)

Wycliffe House, Water Lane

Wilmslow, Cheshire SK9 5AF

Email: casework@ico.org.uk

Telephone: +44 (0)303 123 1113

Website: www.ico.org.uk

Cookies and Similar Technologies

What Are Cookies?

Cookies are small text files downloaded to your device when visiting our site, allowing recognition for enhanced functionality. We use "first-party" cookies (managed by us) and "third-party" cookies (e.g., from Google Analytics).

Why Do We Use Them?

Cookies enable:

  • Navigation and feature access (e.g., saved carts for Yielda Builds orders).
  • Preference remembering (e.g., language or vertical selection).
  • Analytics to improve content relevance (e.g., popular sports goods trends).
  • Relevant ads and social sharing (e.g., LinkedIn integration for Yielda Services).

We may link cookie data to identifiable info (e.g., tracking email opens or site visits post-newsletter).

Types of Cookies We Use

Strictly Necessary Cookies

Essential for site operation (e.g., secure logins). Without them, core features fail.

Analytics Cookies

Measure site performance and content relevance (e.g., Google Analytics). No individual identification; data shared only with processors like Google.

Functionality Cookies

Remember choices (e.g., preferred Yielda vertical) for personalized experience. No cross-site tracking.

Advertising & Social Media Cookies

Deliver targeted ads (e.g., construction tools based on searches) and enable social features. Placed by networks like Google Ads.

Managing Cookies

Adjust settings via our cookie consent banner. Block/delete via browser (e.g., Chrome: Settings > Privacy > Cookies). Note: This may limit functionality (e.g., no saved preferences).

Opt-Out Options:

Third-Party Cookies

We use third-party tools like Google Analytics (usage tracking), and social platforms (e.g., Facebook, LinkedIn for sharing). These collect interaction data (pages visited, time spent) only on our site. See their privacy policies for more information.

None of this policy limits your statutory consumer rights.

Last updated: October 2, 2025

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